Promoting Your Site

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Click a question, or scroll down to learn more about Promoting:

Why is it important to promote my site?
How do I register my site with search engines?
How do I get involved with banner exchanges?

Why is it important to promote my site?

In order for your Web site to be successful, you need to promote it. After all, what good is your site if nobody ever goes to it? There are many ways to promote your site (banner ads, word-of-mouth, print ads, etc.) but one of the most important is registering your site in the various Internet search engines.


How do I register my site with search engines?

There are two main ways to register your site with search engines. 
You can do it yourself. Click on the following links to fill out these popular search engines' submit URL pages. (On search engines, including the ones not mentioned, you will usually find a link to "Submit URL" at the bottom of their home page). The following sites will have your site added to their directory between 48 hours to 8 weeks, as some search engines review submitted URLs before they are added.
 

AltaVista EuroSeek
AOL Search Excite
Beseen by LookSmart GO.com
Direct Hit Google
HotBot Infoseek LookSmart
Lycos MSN
Northern Light Snap
WebCrawler Yahoo!


Since sites like MetaCrawler and Ask Jeeves pull their search results from other search engines, you need to register your site with the sites listed above to appear in the results of sites like MetaCrawler and Ask Jeeves.
Or, you can pay a small fee to have a company handle registering your site
with search engines for you. The advantages to choosing this option are that it can save you time and also that many of these companies will also monitor your position within the search engines (to make sure you rank among the top) giving you a greater number of hits to your site. 

How do I get involved with banner exchanges?

There are many different sites on the web where you can participate in banner exchanges. A few of the more popular ones are:

Be Free
Digital Women
LinkShare
LookSmart Clicks
MS bCentral
Refer-A-Site

Go to each site to learn more about their banner exchange program.

 

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